About Twofold Strategy Group
Our Story
Twofold Strategy Group exists to help businesses thrive: whether through marketing, HR, or both. We know that every business is unique, and your needs may change over time. That’s why we offer flexible solutions tailored to your goals. Our approach is client-focused and adaptable: we work closely with you to understand your challenges, develop clear strategies, and implement practical solutions that deliver results. From streamlining internal communications to designing compelling marketing campaigns, we guide every step of your business growth journey.
One Partner. Two Areas of Expertise.
Our name reflects our approach: whether you need one service or both, we bring clarity, strategy, and results to your business. We believe that alignment between culture and communication is key to building strong, sustainable organizations.
The Twofold Philosophy
About Me.
Kellie Arroyo
Founder
With over a decade of experience in marketing, communications, and HR, I have a passion for helping businesses align their people and communications strategies. I bring a hands-on approach, guiding clients through every step of their journey, from internal communications and policy creation to marketing campaigns and design. Over the years, I’ve worked with businesses across industries to clarify vision, strengthen team engagement, and elevate messaging. My commitment to delivering flexible, tailored solutions ensures that each client achieves measurable growth and long-term success.
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Outside of work, I’m a proud mom who finds joy in balancing professional growth with family life. Whether it’s coffee-fueled mornings, long walks, or simply recharging with loved ones, I believe the best ideas come when life and work feel meaningfully connected.